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The Kindle Fire is…on fire. Despite some mixed reviews from the pundit class, consumers have flocked to Amazon‘s first entry into the tablet market. Stifel Nicolas analyst Jordan Rohan in a new research lifted his estimate for the company fourth quarter Fire sales to 6 million units from 5 million. He also raised his financial estimates for the company, asserting that the Kindle and the Kindle Fire have effectively become the third major mobile ecosystem after Apple iOS and Google Android.

In a letter posted on the Zappos Web site, the company's chief executive said a "criminal" might have obtained customers' names, addresses, phone numbers and partial credit card information.

U.S. online sales this holiday shopping season are up 15 percent compared to last year, after what may have been the busiest week of the season, said research firm comScore on Sunday. Shoppers have spent $30.9 billion online from Nov. 1 through Dec. 16, up from $26.9 billion at the same point last year, said the Reston, Va., company, which tracks Web use. Online sales surpassed $1 billion on four days last week. Total sales for the week climbed 15 percent to $6.31 billion compared to last year.

Amazon.com this morning announced that it has sold more than 1 million Kindles a week for the last three weeks in a row. The retailer said that the Kindle Fire tablet remains the single best selling item on Amazon.com?s site. The Fire has been the best-selling product on the site for 11 weeks in a ...

After watching Amazon corner the online retail market, Google is in talks with merchants to begin a delivery service that would allow users to order items online from local stores and receive them within a day. But does it make sense for Google to directly take on the online retail giant?

Online shoppers spent record amounts on the Monday after the Thanksgiving holiday weekend, making it the biggest online shopping day in history.

After years of being more hype than highlight, Cyber Monday appears on its way to its biggest outing ever. Last year, the Monday after Thanksgiving saw an estimated $1 billion spent online in the United States, making it the biggest e-sales day ever. And analysts said Monday that this year's "holiday" -- the online answer to the annual Black Friday bargain rush on stores -- is on pace to be bigger still.

Shoppers seem to be just as enthusiastic about shopping on their computers and smartphones on Cyber Monday as they were about finding deals over the weekend. Online sales on Cyber Monday, which was started in 2005 by a retail trade group to encourage Americans to shop online on the Monday after Thanksgiving, were up mid-afternoon by 15 percent from a year ago, according to data from IBM Benchmark. Meanwhile, sales from mobile devices were up 7.4 percent. The group did not give dollar amounts.

Online sales rose 24.3% this Black Friday, reflecting heavy investment by mainline retailers to get more traction on the Web.

Could the next big move from Amazon.com be a smartphone? analyst Mark Mahaney asserted in a research note this morning that the company could follow up its recent launch of the Kindle Fire tablet with a smartphone that would launch in time for the 2012 holiday season.