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Bookmark or Share- Diffusion of innovations - WikipediaHistory. The concept of diffusion was first studied by the French sociologist Gabriel Tarde in late 19th century [4] and by German and Austrian anthropologists and geographers such as Friedrich Ratzel and Leo Frobenius.
- Early adopter - WikipediaAn early adopter or lighthouse customer is an early customer of a given company, product, or technology. The term originates from Everett M. Rogers ' Diffusion of Innovations (1962). [1]
- The Five Adopter Categories – Definition and Examples - productmintThe Five Adopter Categories. According to Rogers, not everyone will immediately adopt disruptive products despite their clear benefits. He therefore identified five personality traits that allow us to understand how customers will welcome innovation. Rogers Everett – Based on Rogers, E. (1962) Diffusion of innovations. Free Press, London, NY, USA.
- 5 Types of Adopters: Innovators, Early Adopters, Early ... - iEduNoteUnveiling the 5 adopter types: innovators, early adopters, early majority, late majority, and laggards. Learn how they impact the adoption of new products. iEduNote.com
- Categories of Adopters and How to Get Them to Adopt Your ProductTL;DR. The adopter categories divide consumers into groups depending on their readiness to use new products or innovations. Innovators (2.5%) are the first ones to try new products because new ideas and technologies are an important part of their lives.
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