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Bookmark or Share- Bill Backer Honored Posthumously as a Meaningful Impact Paragon ...Cause marketing pioneer Bill Backer is honored with the Meaningful Impact Laureate Award for creating the Coca-Cola 'Hilltop' ad uniting the world to sing in perfect harmony.
- ‘I’d like to buy the world a Coke’: The story behind the world’s most ...Its true author was Bill Backer, who died Friday in Warrantor, Va., at 89. The jingle from the commercial -- which would also be "Mad Men's" final scene -- actually charted on the...
- Bill Backer, Who Taught the World (and Don Draper) to Sing, Dies at 89Bill Backer, a lapsed lyricist whose classic 1971 commercial taught a fractious world of potential Coca-Cola consumers to sing in perfect harmony and was featured in the finale of “Mad Men,” died...
- The ad man behind the world's most famous commercial diesBill Backer, the creative mind behind what is considered to be the world's most famous advertisement, died last week at age 89, his wife confirmed to the New York Times.
- Bill Backer, the creator of the iconic “I’d like to buy the world a ...Published May 17, 2016. A legend of US advertising has passed away. Bill Backer died at the age of 89 at a hospital in Virginia last week. Backer worked for decades at McCann Erickson before...
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