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Circana
Circana is the leading advisor on the complexity of consumer behavior. See the Possibilities. Complexity into Clarity is… The Most Complete View. We help you quantify demand for new and existing products and pinpoint the right customer segments and opportunities to target. Unparalleled Technology.
Meet Circana, the New Name for IRI and NPD - Progressive Grocer
Circana claims to provide information on the complete consumer, complete store and complete wallet, tracking millions of products across 20 countries with insights powered by its “Liquid Data” platform. The firm advises nearly 7,000 brands and retailers around the world. The previous IRI and The NPD Group merged in August 2022.
Join Circana's Team: Explore Global Career Opportunities - Circana
Together. Add your valuable perspective to our diverse and talented team, as we continue to disrupt and lead in our dynamic and ever-changing industry. You’ll get to learn from the best and make your mark, working with some of the biggest CPG and retail companies in the world. View All Global Jobs.
Circana's Heritage: Uniting IRI & NPD's Market Expertise - Circana
race the evolution of Circana from IRI and NPD's rich histories. Understand how our combined legacy shapes our leading market and consumer analytics services.
Circana - Wikipedia
Circana, formerly known as the NPD Group (previously National Purchase Diary Panel Inc. and NPD Research Inc.) is an American market research company founded on September 28, 1966, and based in Port Washington, New York. [1] In 2017, NPD ranked as the 8th largest market research company in the world, according to the independent AMA Gold Report ...
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