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Bookmark or Share- New Coke - WikipediaNew Coke. New Coke was the unofficial name of a reformulation of the soft drink Coca-Cola, introduced by The Coca-Cola Company in April, 1985. It was renamed Coke II in 1990, [1] and discontinued in July 2002. By 1985, Coca-Cola had been losing market share to diet soft drinks and non-cola beverages for several years.
- Coca-Cola History: History of New Coke - ABC7 New YorkThen New Coke would eventually become Coke II. Then Coke II would eventually disappear from US stores.
- What Was Coke II? | Mental FlossAccording to The Real Thing: Truth and Power at the Coca-Cola Company, shortly after New Coke was released in targeted markets, Pepsi had their chemists examine the formula. They found that...
- Why Coca-Cola's 'New Coke' Flopped | HISTORYThe company rebranded the new formula “Coke II” in 1990 before it was eventually abandoned in 2002.
- New Coke | History, Response, & Facts | BritannicaDespite its poor reception, New Coke continued to be sold for a number of years. In 1992 it was renamed Coke II. However, its market share was miniscule, and the beverage was discontinued in 2002.
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