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Bookmark or Share- CMI: Content Marketing Strategy, ResearchContent Marketing Institute (CMI): Our mission is to advance the practice of content marketing, through online education and in-person and digital events.
- Getting Started | Content Marketing InstituteContent marketing is the strategic marketing approach of creating and distributing valuable, relevant, and consistent content to attract and acquire a clearly defined audience – with the objective of driving profitable customer action. In short, instead of pitching your products or services, you are delivering information that makes your ...
- Content Marketing WebinarsThe Content Marketing Institute is pleased to partner with industry thought leaders to bring you webinars that are relevant to content marketers. MasterTHIS: Data Storytelling. The Impact of Human Behavior. Thursday, April 25, 2024 | 1:00 PM EDT/10:00 AM PDT | Free Webinar. In today’s data-driven marketing landscape, understanding the human ...
- Research – Content Marketing InstituteB2B Content Marketing Benchmarks, Budgets, and Trends: Outlook for 2024. B2B marketers reveal their most common challenges, what they’re really using AI to do, whether their leaders understand their work, and where they’ll spend their budget. Find the answers in the CMI’s latest research report. VIEW RESEARCH.
- What is Content Marketing?Content marketing definition. Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action. Instead of pitching products or services, a strategic content-driven approach ...
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