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Bookmark or Share- 4 Types of Customer Data and How to Collect Them | NutshellThere are four main types of customer data to look out for: Basic data. Interaction data. Behavioral data. Attitudinal data. Each of these types of customer data brings value to your business and shouldn’t be overlooked.
- Customer data management — definition, benefits, and best practicesCustomer data management (CDM) is a strategic approach that businesses employ to handle their customer data. It involves the acquisition, storage, organization, and utilization of customer data. Through CDM, businesses merge data from various sources into a comprehensive view of their customers.
- What Is Customer Data? Definition, Types, Collection ... - SpiceworksCustomer data is defined as the information your customers provide while interacting with your business via your website, mobile applications, surveys, social media, marketing campaigns, and other online and offline avenues. Customer data is a cornerstone to a successful business strategy.
- Customer Data: What to Collect and How to Put It to Work at Your CompanyFrom your CRM to your email marketing software and support platform, bring your apps together for the smoothest data-driven operations in your organization. Learn the best practices for collecting, maintaining, and utilizing customer data in sales, marketing, and service.
- What Is a Customer Data Platform? - Salesforce.comA customer data platform is technology that allows businesses to pull in customer data from any channel, system, or data stream to build a unified customer profile. These tools usually include a customer database and automation, as well as management resources for multichannel campaigns, real-time customer interactions, and connected data.
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