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- Experian Hitwise Launches AudienceViewUsing AudienceView, retailers can track and trend the online behavior of existing and potential consumers to better optimize online media planning and target their messages to reach and retain the most profitable and relevant segments.
- Hitwise - WikipediaIn 2006 Hitwise was valued at £180m [1] and was subsequently acquired by Experian for $240m on 19 April 2007. [2] In 2015 Hitwise was acquired by Digital marketing company, Connexity, in a combined deal worth $47 Million on 14 December 2015.
- Hitwise - Crunchbase Company Profile & FundingExperian Hitwise is the leading online competitive intelligence service. Experian Hitwise gives marketers a competitive advantage by providing daily insights on how 25 million Internet users around the world interact with more than 1 million Web sites.
- Hitwise Shuts Down Less Than A Month After Jumpshot Closes ShopExperian acquired Hitwise in 2007 for $240 million, but later sold it to shopping-focused marketing tech company Connexity in 2015 – and took a hit on the deal. Experian announced its sale of Hitwise at the same time it announced its divestiture of consumer research company Simmons to PE firm Symphony Technology Group.
- Acquisition of Hitwise - Experian plcExperian, the global information solutions company, announces that it has acquired Hitwise, a leading Internet marketing intelligence company, which helps clients monitor the performance of their websites and target their online advertising spend more effectively.
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