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Bookmark or Share- What Is Google's FLoC, and How Will It Track You Online? - How-To GeekGoogle is introducing a new tracking method called Federated Learning of Cohorts, or FLoC, as part of the "privacy sandbox" initiative it announced in 2019. Google claims its replacement for cookies will better protect user data, but many people remain unconvinced. What Is FLoC?
- Google FLoC: What Was It and Why Did It Fail? | VPNOverviewFLoC (Federated Learning of Cohorts) was Google’s proposed browser technology set to eliminate third-party cookies. Instead of tracking individual users across websites using third-party cookies, FLoC was planning to use browser history and machine learning to gauge users’ interests.
- What is FLoC and how will it change browsing in the future? - Pocket-lintUpdated Apr 20, 2021. Federated Learning of Cohorts is a new privacy-preserving technology designed to replace third-party cookies to make your data anonymous. Jason Dent on Unsplash....
- What’s Google FLoC? And How Does It Affect Your Privacy?The technology in question is FLoC, or Federated Learning of Cohorts, to give it its full and rather confusing name. It aims to give advertisers a way of targeting ads without exposing details on...
- Federated Learning of Cohorts - WikipediaFederated Learning of Cohorts ( FLoC) is a type of web tracking. It groups people into "cohorts" based on their browsing history for the purpose of interest-based advertising. [1] [2] FLoC was being developed as a part of Google's Privacy Sandbox initiative, [3] which includes several other advertising-related technologies with bird-themed names.
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