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Bookmark or Share- What is geofencing and how is it used? – TechTarget DefinitionGeofencing is a type of location-based marketing and advertising. A mobile app or software uses the Global Positioning System ( GPS ), radio frequency identification ( RFID ), Wi-Fi or cellular data to define a virtual geographical boundary and trigger a targeted marketing action when a device enters or exits that boundary.
- Geofencing: What It Is and How It Works - LifewireHow Geofencing Works. Geofencing is used in advanced location-based services to determine when a device being tracked is within or has exited a geographic boundary. To perform this function, the geofencing app accesses the real-time location data sent by the tracked device.
- How Geofencing Works: Pros, Cons and Privacy ConcernsGeofencing is a digital technology that establishes virtual boundaries around a specific geographical area. It's like drawing an invisible fence on a map around a place, such as a coffee shop, a park or an entire neighborhood.
- What Is "Geofencing"? - How-To GeekWhat Is Geofencing? Geofencing is the use of the Global Positioning System (GPS) satellite network and/or local radio-frequency identifiers (such as Wi-Fi nodes or Bluetooth beacons) to create virtual boundaries around a location.
- What is Geofencing? A Guide to Virtual Barriers - GIS GeographyGeofencing is the usage of a virtual geographic boundary around a physical location, which allows users to detect when someone enters or leaves a location. By increasing geographic awareness with geofences, you can trigger events and notifications in real-time situations.
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