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Bookmark or Share- Why Denim? — Denim DayDenim Day is a response to erroneous and destructive attitudes about sexual harassment, abuse, assault and rape. We ask community members, elected officials, businesses and students to make a social statement with their fashion statement and wear jeans with a purpose.
- Denim Day - WikipediaDenim Day takes place on the last Wednesday of April, which is Sexual Assault Awareness Month. This day of action and awareness is an event in which people are encouraged to wear denim to combat victim blaming and educate others about sexual violence.
- History — Denim Day1999, Denim Day in Los Angeles — A statement from the Court argued that because the victim wore very tight jeans, she had to help him remove them, and by removing the jeans it was no longer rape but consensual sex. This became known throughout Italy as the “jeans alibi.”
- What is Denim Day? The history behind the movement to end sexual violenceApril 27, 2022 marks the 24th celebration of Denim Day in the United States, but what is Denim Day, how did the initiative start, and what does it have to do with jeans? History behind Denim...
- DENIM DAY - April 30, 2025 - National TodayApril 30, 2025. On Denim Day, which takes place on the last Wednesday in April — April 30 this year — we stand in solidarity with sexual assault survivors and victims. Celebrated every year on the last Wednesday of April, Denim Day started as a campaign against sexual assault apologists.
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