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Bookmark or Share- Defining Mass Communication | Introduction to CommunicationDefining Mass Communication. Littlejohn and Foss define mass communication as “the process whereby media organizations produce and transmit messages to large publics and the process by which those messages are sought, used, understood, and influenced by audience” (333).
- 11.1 Defining Mass Communication – Fundamentals of CommunicationSimply put, mass communication is the public transfer of messages through media or technology-driven channels to a large number of recipients from an entity, usually involving some type of cost or fee (advertising) for the user.
- Mass media | Definition, Examples, Characteristics, & FactsMass media, modes (or, less commonly, a single mode) of mass communication whereby information, opinion, advocacy, propaganda, advertising, artwork, entertainment, and other forms of expression are conveyed to a very large audience.
- Understanding Mass Media and Mass Communication - ThoughtCoMass Communication. Mass media are the transport forms of mass communication, which can be defined as the dissemination of messages widely, rapidly, and continuously to large and diverse audiences in an attempt to influence them in some way.
- Mass communication | Definition, Examples, & TheoryMass communication, process of sharing information with a large audience. Mass communication is accomplished via mass media—that is, technology capable of sending messages to great numbers of people, many of whom are unknown to the sender (e.g., television). The purposes of mass communication.
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