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Bookmark or Share- What is "People Also Ask"? - AhrefsPeople Also Ask (PAA) is a Google SERP feature that provides users with additional questions related to their original search query and quick answers to them. Generally, each question in the People Also Ask section contains a featured snippet for that query.
- What Is People Also Ask? 5 Ways To Optimize For PAA2. Use questions in headers. Google's algorithms use headers to understand the content's structure and context. The same Semrush study we mentioned also found that 86% of search queries that trigger PAA boxes are question-based. These queries commonly start with words like "how," "what," "who," "why," and "where."
- People Also Ask: What Is It and How to Use the PAA ToolWhat Is People Also Ask (PAA)? People Also Ask is a feature in Google’s search results that displays related questions and their corresponding answers. It appears after the main organic results, often as a box with expandable questions. Example of PAA box. Usually, four related questions are shown. Some search queries also have three questions.
- How to Rank in ‘People Also Ask’ Boxes and If You Should - AhrefsWhat is the ‘People Also Ask’ box? The ‘People Also Ask’ (PAA) box is a Google SERP feature that answers questions related to the user’s search query. Each answer comes from a web page, and Google provides a clickable link to the source below each one.
- 'People also ask' (PAA) feature: Uncovering Google’s hidden gemPresenting the key highlights from a recent SEMrush 2020 ‘People Also Ask’ study that analyzed over one million keywords for the US, this post provides insights into building a PAA-centered SEO and content strategy.
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