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Puffery Definition & Meaning - Merriam-Webster
The meaning of PUFFERY is exaggerated commendation especially for promotional purposes : hype.
PUFFERY | definition in the Cambridge English Dictionary
noun [ U ] mainly US us / ˈpʌf.ɚ.i / uk / ˈpʌf. ə r.i / Add to word list. the act of praising someone or something too much in a way that is not sincere: It's usually easy to tell the difference between sales puffery and fact. His book avoids academic puffery and offers real insight. Fewer examples. Advertisers use a great deal of puffery.
Puffery - Definition, Examples, Cases, Puff Piece - Definition
Definition of Puffery. Noun. Undeserved or exaggerated praise; publicity consisting of such praise. Origin. 1892 English Court of Appeal (first use in a legal context) Puffery in Advertising. Businesses typically use extravagant or showy language in order to “puff up” the product’s image.
Puffery - Definition, Meaning & Synonyms | Vocabulary.com
If you exaggerate compliments in order to get something in return, you've engaged in puffery. In addition to this common usage, puffery is also an actual legal term meaning "an exaggeration or statement that no reasonable person would take as factual." So if a furniture company claims in a TV ad that one night's sleep on their mattresses will ...
What Is Puffery & How It Affects Your Brand Reputation
What Is Puffery? While puffery is not new to the world, the definition of the term has changed throughout the centuries. In today’s world, puffery is a statement that uses exaggeration and/or...
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