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Bookmark or Share- Ries Reusable Travel ContainersTHE FREEDOM TO TAKE CARE. Travel Bottles Made For Beauty. Shop Now. 3.4 oz (The Original) Add to cart. 3.4oz (The Original) Add to cart. Ries is the first made-for-beauty collection of reusable, refillable, washable travel-size toiletry containers made from earth-kind material.
- RIES | Positioning Pioneers | ConsultingRIES has world-class thought leadership in brand positioning and competitive marketing strategy. They shed a light on our most pivotal product brand launch. True visionaries.
- RIES | Positioning Pioneers | TeamWorld Leaders in Positioning for Over 50 Years. Positioning Pioneers. A timeline of RIES. 1963. Ries, Cappello, Coldwell is formed in New York City. 1966. RCC's Rational Approach to advertising. 1967. Al develops the concept of "The Rock" the original name of positioning.
- RIES | Positioning HistoryPositioning. The revolutionary strategy still shaking up the world of marketing. THE HISTORY OF THE POSITIONING. The idea for positioning came from a young unknown advertising guy named Al Ries who had his own agency Ries, Cappiello, Colwell in New York City back in the Mad Men era of the 1960’s. Al’s original idea was called the “rock.”
- Al Ries: Father of Positioning (1926-2022)Al Ries was the father of positioning, a legendary marketing strategist, a global brand in his own right and the bestselling author of 12 books that have sold over 4 million copies worldwide. Positioning is a concept that shook the marketing world in the 1970s and continues to be one of the most important and influential strategies in business.
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