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Bookmark or Share- Sonny Vaccaro - WikipediaSonny Vaccaro. John Paul Vincent " Sonny " Vaccaro (born September 23, 1939) is an American former sports marketing executive. He lives in Santa Monica, California . Career [ edit] Vaccaro is best known for his tenure with Nike, Inc., where he signed Michael Jordan to his first sneaker deal. Vaccaro left Nike for Adidas, then Reebok. [1] .
- In ‘Air,’ Sonny Vaccaro’s belief in Michael Jordan, and how ...Apr 5, 2023. 12. Sonny Vaccaro didn’t attend a Nike work meeting in 1984 to suggest to colleagues to pursue Michael Jordan. His primary job was to sign college basketball coaches, who would...
- Here’s What Sonny Vaccaro Has Done After Nike’s Air Jordan DealSonny Vaccaro is divisive. Some call him the marketing genius behind Michael Jordan ’s Nike shoe line, while others have disputed his involvement in that deal. Some have criticized his role in...
- Sonny Vaccaro on the Accuracy of ‘Air’ & His Unforgettable ...April 6, 2023 1:27 pm. Sonny Vaccaro. Ethan Miller/Getty Images. Famed sports marketing exec Sonny Vaccaro, while talking from his home in Palm Springs, Calif., admitted with a laugh that...
- The True Story Behind 'Air,' Michael Jordan Shoe Movie | TIMEMuch of Air centers on the lengths that John Paul Vincent “Sonny” Vaccaro, a sports marketing executive at Nike, will go to to sign 21-year-old NBA rookie Michael Jordan to a shoe deal with the...
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