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- Never Done Leaving a Mark: Swoosh . Nike.comIf you're like most people, when you hear Nike, it immediately brings to mind an image of the classic Swoosh. As one of the world’s most well-known logos, it has come to hold so much meaning: a symbol of performance and principle, innovation and irreverence, creativity and change.
- Swoosh - WikipediaThe Swoosh is the logo of American sportswear designer and retailer Nike. Today, it has become one of the most recognizable brand logos in the world, and the most valuable, having a worth of $26 billion alone. [1] [2] Bill Bowerman and Phil Knight founded Nike on January 25, 1964, as Blue Ribbon Sports (BRS).
- The Story Behind the Nike Swoosh Logo - DesignCrowdFrom 1995 til the present, the swoosh by itself became the hallmark symbol of Nike. Today, the logo stands for athleticism, speed, and high-quality performance in clothing design. It also showcases a strong case for simplicity and grace for the brand.
- The Story Of The Nike Swoosh Logo - Logo Design MagazineNike is actually named after her as well and her wings are said to be called swoosh, therefore signifying the Nike swoosh logo. Although we’re used to seeing the legendary logo in black now, few remember that it wasn’t always black. For a long time, the logo used a red and white palette.
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