Nike Deal Only Part Of Nba Licensing Story

While Nike’s new eight-year on-court apparel deal is the biggest news among NBA licensees, it’s not the only noteworthy development. Nike’s new NBA jerseys debuted at retail Oct. 12. Bringing on Nike as the master licensee catalyzed a reshuffle among the NBA’s other apparel licensees. So, along with Nike (NYSE: NKE) supplying on-court togs, including “authentic” on-court jerseys ($250) and the “Swingman” ($110), Fanatics’ new rights allow it to sell “Fast Break” replica NBA…

Topics:  oct   bringing   nba s   nike nyse   nke     swingman    fanatics     fast break    nba    nike s   nba   nike   nba    deal   on-court   jerseys   apparel   licensees   
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