While Nike’s new eight-year on-court apparel deal is the biggest news among NBA licensees, it’s not the only noteworthy development. Nike’s new NBA jerseys debuted at retail Oct. 12. Bringing on Nike as the master licensee catalyzed a reshuffle among the NBA’s other apparel licensees. So, along with Nike (NYSE: NKE) supplying on-court togs, including “authentic” on-court jerseys ($250) and the “Swingman” ($110), Fanatics’ new rights allow it to sell “Fast Break” replica NBA…
Similar Stories to Nike Deal Only Part Of Nba Licensing Story on Bing News
Terry Lefton, Biz Journals
Fri, 10/20/2017 - 7:38pm
BING NEWS:
- NBA media negotiations are in fourth quarter, and outcome remains very much in doubt
The only certainties at the moment are that ESPN will retain the top package and Turner Sports’ 40-year relationship with the league is in jeopardy.
06/2/2024 - 5:04 am | View Link - Comcast: Lurking, Hidden Risks, And The NBA Deal Makes It Worse
Comcast's NBCUniversal is close to securing the NBA rights it lost in 2002, potentially tripling the fees charged by WBD. Read more on CMCSA stock here.
05/30/2024 - 6:51 am | View Link - New York Giants Great Carl Banks On Why He Revived The Starter Brand In Sports
New York Giants great Carl Banks opens up on why he revived Starter brand in sports and his goals moving forward.
05/30/2024 - 2:00 am | View Link - Reebok Isn’t a ‘Hobby’ for Shaquille O’Neal
Reebok staged its annual brand summit for about 500 business partners at the Artists for Humanity EpiCenter, an events space in Boston, where Todd Krinsky, the company’s chief executive, was harboring ...
05/27/2024 - 12:52 am | View Link - Warner Bros. Discovery's NBA rights offer could put it in competition with Amazon, not NBC
Warner Bros. Discovery may be more interested in going after an NBA package earmarked for Amazon than on games slated for NBCUniversal, sources say.
05/23/2024 - 4:43 am | View Link - More
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