Nike's New Strategy: More Skaters, Fewer Slopes

Don't expect to see Nike on the slopes at the next Winter Olympics. The Washington County-based sportswear giant this week said it will exit the snowboarding business. "Nike SB will focus its innovation, design and marketing resources on its biggest brand driver and growth opportunity, skateboarding," the company said in a statement.

 

Welcome to Wopular!

Welcome to Wopular

Wopular is an online newspaper rack, giving you a summary view of the top headlines from the top news sites.

Senh Duong (Founder)
Wopular, MWB, RottenTomatoes

Subscribe to Wopular's RSS Fan Wopular on Facebook Follow Wopular on Twitter Follow Wopular on Google Plus

MoviesWithButter : Our Sister Site

More Business News