TOKYO (AP) — Satoru Iwata, who led Japanese video game company Nintendo Co. through years of growth with its Pokemon and Super Mario franchises, died July 11 of a bile duct tumor, the company said Monday. Iwata led Nintendo's development into a global company, with its hit Wii home console and DS handheld, and also through its recent woes caused by the popularity of smartphones. Nintendo has repeatedly had to lower prices on gadgets to woo buyers. [...] the recent shift in strategy, company officials including Iwata had repeatedly rejected the idea of developing games for mobile devices, a market that they brushed off for years as irrelevant.