Like Bud Light and Target, The North Face is being slammed with right-wing criticism for its Pride collection.Gary Hershorn/Getty Images Right-wingers are now targeting The North Face after the brand debuted its "Summer of Pride" collection. Conservatives, including Rep. Marjorie Taylor Greene, are calling for a boycott of the outdoor apparel brand. VF Corporation, the brand's parent company, defended its campaign, which features a drag queen as its spokesperson. The North Face is standing strong against right-wing criticism of its latest Pride campaign, which features a drag queen as the spokesperson for the outdoor gear company.