Reuters Novartis said Wednesday that it won't increase the prices of its prescription drugs in the US for the rest of 2018. The decision comes shortly after President Donald Trump called Pfizer out for its recent price increases, prompting and the drugmaker decided to hold off on them. "Right now, in a very dynamic environment in the United States ...we view it as the prudent course right now not to take any further price increases this year," Novartis CEO Vas Narasimhan said.