Nvidia is best known for high-end graphics processors popular with serious video game players and power computer users. [...] the Santa Clara company is making a big push into consumers’ living rooms with the Shield, a $199 home entertainment device that’s part smart TV, part game console and part Netflix. Nvidia introduced the Shield, due out in May, to an enthusiastic audience of attendees from the annual Game Developers Conference, which kicked into high gear Wednesday as the main show floor opened at the Moscone Convention Center. [...] Nvidia also seeks to make existing video game consoles like the Sony PlayStation 4 and Microsoft Xbox One obsolete. The company faces an uphill climb in a console market with two dominant leaders — in 2014 alone, Sony sold 18.8 million PlayStations worldwide, while Microsoft sold 12.1 million Xbox consoles. Yet while those consoles have online and downloadable games, Nvidia wants to take more of a Netflix approach to gaming. The Shield is designed to handle on-demand versions of top games served through the company’s new game subscription streaming service called the Nvidia Grid. Huang also said the Shield, outfitted with the company’s Tegra X1 processor, can play the more technically demanding games better than existing video game consoles.

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