Oatly Went 9 Years Without A Marketing Team. Stupid — Or Wicked Smart?

Ioanna Lykiardopoulou, The Next Web
Thu, 06/16/2022 - 5:41am

How do you set yourself apart from other brands? How do you sell people on a product they’re not used to? And how do you do all that without a marketing department? John Schoolcraft, Global Chief Creative Director at Oatly, has an answer. In 2012, together with CEO Toni Petersson, John began to turn a 30-year-old maker of oat drinks into a global movement focused on the development of a more sustainable lifestyle.

Topics: john schoolcraft global chief creative director ceo toni petersson oatly speaking tnw conference next web john oatly marketing team department

Place your ad here
Loading...

BING NEWS:

'You think we're all stupid?' IndyCar reacts to Team Penske's rules violations
Team Penske president Tim Cindric has explained the team's controversial rules violations but some IndyCar drivers and team owners aren't buying it.
04/26/2024 - 8:42 am | View Link
Tesla axed its entire marketing team—here’s why that matters
Tesla’s marketing department downsize comes amid other layoffs (about 10% of its global workforce), a major recall of its Cybertruck, a more than 40% drop in its stock price in the past year, and a 9% ...
04/26/2024 - 3:42 am | View Link
Tesla Axed its Marketing Team During Layoffs. Was It a Stealth Genius Move?
It may sound crazy, but ditching a team that didn't seem able to achieve sales growth may offer useful lessons for your company.
04/23/2024 - 4:28 am | View Link
More

More Movie News

More Business News

Why Walmart launched a premium grocery label, with fancy branding to match
Fast Company, Tuesday - 04/30/2024 - 09:05 PM
The packaging for Walmart’s Bettergoods line looks like something you might find in Target. That’s intentional. Walmart’s new private label brand, Bettergoods, doesn’t look like what you might expect a Walmart private-label brand to look like. And that’s entirely the point. The discount retailer is pitching the new brand to shoppers looking for “elevated culinary experiences,” according to the company.
More | Talk | Read It Later | Share
Penguins development team to build Live Nation venue first, garage later at Lower Hill redevelopment
BizJournals, Tuesday - 04/30/2024 - 08:43 PM
Development team details plan to pursue a change in plans for garage-and-venue project that will separate the two during a community Zoom meeting.
More | Talk | Read It Later | Share
Philadelphia AI retail startup raises $17M after doubling revenue
BizJournals, Tuesday - 04/30/2024 - 08:34 PM
Invent Analytics, a Philadelphia-based artificial intelligence retail startup, raised $17 million with plans to hire in the region after doubling revenue in 2023.
More | Talk | Read It Later | Share
Lunch wagon shuttered by DOH for operating without valid permit
BizJournals, Tuesday - 04/30/2024 - 08:34 PM
According to DOH officials, the eatery was issued a red “closed” placard after an inspection on April 29.
More | Talk | Read It Later | Share
Great Wolf Lodge pushes up opening date again, reveals more attractions (PHOTOS)
BizJournals, Tuesday - 04/30/2024 - 08:33 PM
One of Houston's most anticipated attractions will be open by Labor Day, months earlier than originally expected.
More | Talk | Read It Later | Share
My View: I think globally with my startup aspirations. I learned how to bank locally
BizJournals, Tuesday - 04/30/2024 - 08:31 PM
In this guest column, a graduate of Local First Arizona's accelerator program designed to help minority startup owners launch their business, writes about the positive effect of the program, and how it helped her find a financial services partner she could rely on.
More | Talk | Read It Later | Share

Oatly Went 9 Years Without A Marketing Team. Stupid — Or Wicked Smart?

Welcome to Wopular

MoviesWithButter : Our Sister Site

More Business News