Oklahoma Business Briefs For Friday, July 21

Nike ISPA’s Metamorph poncho could be in “Dune,” but it’s built for the real world—and it points to what’s next for circular design. Nike ISPA debuted a new multi-use jacket, and it looks like something straight out of the Dune universe. With its silver hue, gray hood, and armor-like details, the futuristic Nike Metamorph Poncho seems ideal for navigating an alien planet—and, luckily for any intrepid explorers in need of rest, it can also turn into a tent.

The latest demo from OpenAI features two AI bots that sound eerily like humans. Specifically, humans who have read Dale Carnegie. They may not be great singers, but the new ChatGPT voice models from OpenAI have sure come a long way. In a widely viewed demo this week, the company showed off its new flagship model, GPT-4o, with company cofounder and president Greg Brockman putting two generative AI bots in conversation with each other—and asking the pair to sing a song about their discussion.

Two branding pros are looking to upend the agency model and take the pain out of the name game. Mark Liney won’t name the names, but he can’t shake the memory of an unusual brand-naming project that happened at an agency for the company’s biggest client. Writers weren’t included in the budget, so the creative director on the project decided to throw some sheets of paper up on a wall and instructed his team to jot ideas on them on their way to the kitchen or bathroom.

The SVP of engineering at Betterworks says a key reason for the AI risk difference is that women are overrepresented in administrative, clerical, and customer service roles, which are more vulnerable to AI disruption. Artificial intelligence presents both opportunities and pitfalls for women.

Sellers may have to negotiate a little more than before, but they maintain a strong grip on metro Denver’s housing market, even as other once-hot areas like Miami and Honolulu shift in favor of buyers, according to Zillow’s “Market Heat Index.” The index measures whether sellers or buyers dominate a given market or if a market is “neutral” indicating a balance between the two sides.

Long before former NFL offensive tackle Bobby Massie was added to the Denver Broncos roster, he and wife, Angel, visited Colorado to enjoy the great outdoors. During football bye weeks, the couple often hired a guide to help them explore the state’s best and unsung fly-fishing waters. While the scenery always wowed them, the guiding services did not.