The One Big Reason Apple Might Buy Tidal

Apple is reportedly mulling a purchase of Jay Z’s Tidal music streaming service, the latest development in what has been a turbulent year for the streaming music business. On first blush, such a deal lacks obvious logic. Apple Music, the Cupertino, Calif. company’s streaming service, has seen healthy growth since it launched a year ago, so it doesn’t need help in that department.

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