In a new book, Paul Shapiro of the Humane Society spells out why the world is ready for cellular agriculture and plant-based meat revolution, and what it will take to move the concepts out of science fiction and into reality. At first glance, the $10,000 price tag on the copy of Clean Meat: How Eating Meat Without Animals Will Revolutionize Dinner and the World currently up for auction on eBay seems exorbitant, especially given that the standard retail price for the recent release falls in the region of $26.