Today marks the unofficial start of the Christmas shopping season, with the day after Thanksgiving being designated as Black Friday. That will be followed in three days by Cyber Monday, when we are encouraged to sit around in our pajamas and shop online. And while those days are expected to be harbingers of just how much Americans will be spending on Christmas gifts this year, tomorrow’s Small Business Saturday will have a larger impact upon our local economy. The idea is to spend the day shopping at local stores, the kind that are locally owned and employ local workers and keep proceeds in the local community.
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