Designing business processes from the outside-in, from the customers’ perspective, not only simplifies the customer’s journey but helps brands stay nimble. It's an offensive strategy play.
Christine Crandell, Contributor, Forbes
Tue, 10/21/2014 - 8:10pm
Designing business processes from the outside-in, from the customers’ perspective, not only simplifies the customer’s journey but helps brands stay nimble. It's an offensive strategy play.