Designing business processes from the outside-in, from the customers’ perspective, not only simplifies the customer’s journey but helps brands stay nimble. It's an offensive strategy play.
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Christine Crandell, Contributor, Forbes
Tue, 10/21/2014 - 8:10pm
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Companies modernizing their technology platforms should center their strategies around one unifying goal: turning the customer experience into a competitive advantage.
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Locked cases drive potential customers to online alternatives. Helpful associates assist customers while inconveniencing crooks.
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