Oversatuation Is The Story Now, But Premium Is The Future For Starbucks

In recent weeks a number of stories have appeared questioning whether Starbucks (NASDAQ: SBUX) has reached a saturation point in the United States.Those concerns come after BMO Capital Markets issued a negative report on Starbucks saying the company may have limited expansion prospects in its home market. The study found that the average Starbucks location has 3.6 other Starbucks cafes within a one-mile radius.What BMO is missing is that the coffee chain's U.S.

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