This sunblock is ready for its close up. At first glance, it looks like there was a manufacturing error on the latest line of Skin Aqua Rohto New Sunscreen Tone Up UV Essence SPF50, because the lettering is entirely in reverse. But that was completely intentional: The Japanese skincare company Rohto knows what its customers want–they want to be able to snap selfies with their sunblock.Read Full Story

 

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