Super Bowl weekend was not kind to new releases at the North American box office as Kung Fu Panda 3 continued its reign at the top. Hail, Caesar! fared best among the new releases, but even then it still managed to be the lowest-grossing wide release of the Coen Brothers' career. The showbiz send-up, which is said to have cost $22 million to produce, bowed in second place with an estimated $11.4 million. Critics were certainly kinder to Hail, Caesar!