Panera's "Rapid Pick Up" and mobile ordering is helping drive more traffic. Image source: Panera Bread Co. Panera Bread Co. (NASDAQ: PNRA) reported second-quarter financial results on July 26, delivering financial and operating performance that exceeded the expectations of many investors. The company also raised its adjusted earnings guidance for the full year, even as other restaurant chains report declining traffic and caution that business could continue to slow. So what's happening at Panera Bread that's driving better-than-industry results?