Panera Bread Will Be Radically Different In Just A Few Years

Hollis JohnsonAs Panera enters its 2.0 era, the company’s business is radically changing. By the end of the year, the company says that more than 20% of sales will be ordered, produced, and paid for digitally. In some markets, more than a third of sales are already digital and more than 50% of transactions use the MyPanera rewards program. With the company announcing its fourth quarter earnings today after the market closes, analysts are trying to predict the future of the business — and it looks very different than it did just a few years ago. “Ultimately as digital orders increases, labor should in theory fall as a meaningful portion of café level labor resides in order taking,” reads a recent Morgan Stanley note on the fast-casual chain.

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