Passion Capital Backs Uk Fertility Workplace Benefits Provider, Fertifa

UK-based Fertifa has bagged a £1 million (~$1.3M) seed to plug into a fertility-focused workplace benefits platform. Passion Capital is investing in the round, along with some unnamed strategic angel investors. The August 2019-founded startup sells bespoke reproductive health and fertility packages to UK employers to offer as workplace benefits to their staff — drawing on the use of technologies like telehealth to expand access to fertility support and cater to rising demand for reproductive health services. Challenges conceiving can affect around one in seven couples, per the UK’s National Health Service (NHS). In recent years fertility startups have been getting more investor attention as VC firms cotton on to growing market.