The site and documentary are part of a larger effort by the star and her backers to resuscitate her career after a one-two punch of public relations disasters cost her nearly all her book, TV and endorsement deals. A year later, during a legal dispute with a former employee who accused her of racial discrimination and sexual harassment, she acknowledged having used racial slurs in the past. Deen — whose comeback effort began earlier this year, when private investment firm Najafi Companies put up $75 million to $100 million to rebuild her — said she had opportunities to return to traditional television, but both she and her fans preferred the flexibility and social elements of the digital world.