Permutive Raises $18.5m To Help Publishers Target Ads In A New Privacy Landscape

Anthony Ha, TechCrunch
Wed, 07/08/2020 - 7:47am

Permutive is announcing that it has raised $18.5 million in Series B funding, as the London-based startup works to help online publishers make money in a changing privacy landscape. CEO Joe Root, who co-founded the company with CTO Tim Spratt, noted that publishers are facing increasing regulation while web browsers are phasing out support for third-party cookies — all good news for privacy advocates, but with a real downside for publisher ad revenue (blocking cookies causes an average 52% decline in ad revenue, according to a Google study last year). Permutive tries to address this issues by allowing publishers to utilize their own first-party data more effectively.

Topics: london-based ceo joe root cto tim spratt european gdpr joe root permutive we using instead anthony one buzzfeed penske the financial times the guardian business insider the daily telegraph the economist bell media news uk mailonline founded crunchbase eqt ventures today gibbs u.s given permutive s aly nurmohamed criteo steve francolla liveramp google series b root joe root root permutive here uk octopus ventures publishers privacy landscape data cookies identity visitor global interested field support works third-party head company announcing regulation web noted technology browsers approach million aligned startup regulatory anonymous raised allowing hired ideologically revenue suggested

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Permutive Raises $18.5m To Help Publishers Target Ads In A New Privacy Landscape

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