The year ahead could be a pivotal one for Whole Foods Market. The grocery chain is facing steep competition, and its reputation for being a wallet-buster isn’t helping.Which likely explains the motivation behind two major efforts the company has announced to better compete in the increasingly crowded organic grocery wars. In November, it outlined plans to gin up profitable growth at existing stores by boosting its prepared foods business and offering more discounts, among other measures.

Topics:  november   whole foods   market   plans   grocery chain   year   
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