As millions of shoppers across the country marched to stores in search of post-Thanksgiving deals, demonstrators interrupted Black Friday shopping and encouraged a retail boycott in a new tactic to protest the death of unarmed teen Michael Brown, for whom some have dubbed the day "Brown Friday." Under the Twitter hashtag #BlackOutBlackFriday, protesters are attempting to draw attention to a confluence of issues following the grand jury decision not to indict Darren Wilson: systemic racism, police brutality, economic inequality—and what they see as a justice system that is unwilling to address these problems.