Kendrick certainly looked the part, wearing a red, sleeveless party dress with a big, silk bow on the back. The outfit from Kate Spade New York's holiday collection is featured in the company's upcoming advertising campaign starring Kendrick. [...] Kendrick approached the photo shoot like a film role and got into character by discussing back stories with older male models on the set. Along with the ads, Kendrick teamed with the brand for its 2015 "The Year of Adventure" campaign where she will collaborate on film and social media projects. Kendrick: I think my favorite was this white swing dress that shows off your shoulders and has this beautiful embellished collar. [...] just playing with my male models for the day was so much fun, just sort of twirling around in this white dress. Kendrick: (My mom) was always a fan of just really elegant, sophisticated pieces. Kendrick: I was so excited when it started to feel like people are going to make movie musicals again. [...] I mean it wasn't my master plan, but I'm really happy that that is a trend that is happening and I hope it stays.