Similar Stories to Report: Yahoo Is Looking To Acquire Video Adtech Platform Brightroll For $700 Million on Bing News

Yahoo is lining up an acquisition bid for video adtech platform BrightRoll as the company continues to accelerate its video strategy, TechCrunch reports. Sources tell TechCrunch that term sheets have already been signed and that the deal is likely to be worth within the region of $700 million to $725 million, although it could be valued as much as $1 billion.

BING NEWS:
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  • Mark Penn's Stagwell is on the hunt for adtech as the ad company continues its acquisition spree
    Penn said he's specifically on the hunt for demand-side platforms and supply-side platforms.
    04/23/2024 - 4:52 am | View Link
  • Yahoo Finance Bidenomics Report Card
    Yahoo Finance is tracking the performance of the economy under President Biden, compared with seven prior presidents going back to Jimmy Carter. We’ve chosen six key economic indicators that ...
    04/17/2024 - 1:00 pm | View Link
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