SPONSORED POSTThis sponsored post is produced in association with Marin Software. It’s 2014 and the marketing stack is as sophisticated as it’s ever been. Marketers have a dynamic toolbox of new products, and retargeting is one of those tools emerging as a powerful marketing technique across all industries. According to a survey by Marin Software of 233 enterprise marketers, 88% use retargeting to convert website traffic.
Retargeting Is Hot But Budgets Are Low: A Guide To Best Use Cases For Advertisers
VentureBeat Staff, VentureBeat
Wed, 09/17/2014 - 4:00am
Topics: sponsored postthis it s econsultancy/oracle perfect audience prada google twitter marin software it facebook retargeting hot budgets cases advertisers search keywords marketers marketing channels purchase buying brand personas messaging ads product data multiple survey potential produced percent set customers user retailer content promotes show runway terms season colors based tactic transparency price-conscious aren clothing campaign fashionistas match products cross-channel start biggest upsell stage sequential lack cost encourage social results business research strategy making users customer display
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