In recent years, the NFL has launched an intense campaign to woo its largest untapped market: women. [...] the NFL trots out endless pink products and recognizes Breast Cancer Awareness in October with pink-trimmed accessories. The Ray Rice affair underscores how cynical the NFL is when it comes to marketing its product as opposed to making real strides. The league continues to hand down longer suspensions to players who use marijuana to self-medicate themselves from the brutal pain their profession demands than those who attack women.