A UK PR firm pitching to run an account for Ola has proposed running a campaign to politicize ride-hailing as a tactic to shift regulations in its favor. The approach suggests that, despite the appearance of ride-hailing platforms taking a more conciliatory position with regulators that are now wise to earlier startup tactics in this space, there remains a calculus involving realpolitik, propaganda and high-level lobbying between companies that want to enter or expand in markets, and those who hold the golden tickets to do so. In 2017 Estonia-based ride-hailing startup Taxify tried to launch in London ahead of regulatory approval, for example, but city authorities clamped down straight away.
This Ride-hailing Pr Pitch Shows Platforms And Digital Campaign ‘dark Arts’ Want Democracy To Be Pay To Play
Natasha Lomas, TechCrunch
Thu, 11/14/2019 - 4:10pm
Topics: estonia-based taxify bolt in western the pr tufton street-based pr the softbank-backed indian august south wales merseyside midlands warwick manchester s andy burnham hot mayorofgm andyburnhamgm #bengaluru leena paul leenavittal october the public through liverpool ola cabs ola s andrew winterton u.k uber-style london s tfl uber s the uber propaganda in facebook s google london policy studies initiative free trade big tobacco mat hope desmog there westminster houses parliament british leave platform ad lookalike culture media sport international public relations association ipra ipra s examples ceo travis kalanick airbnb fixing uk ola west we tufton street public india manchester a a and public ola ola s it s uber london facebook s facebook a the the the ride-hailing democracy pay play pr pitch digital campaign local tools data targeting online interests regulatory target firm political company approach audiences strategy people generate politicized business tactics companies change regulators transparency corporate issue lobby set services voters startup launch including authorities told individual work hard campaigns suggesting laws grassroots pressure suggests groups put legislation city cities proposed regions lack politicians major interesting order democracies proposal opinion microtargeting relationship home giant voter power influence markets targeted hold regional funding market launched service straight key offers social group benefit fuel pitching campaigning month risk democratic licence operate view drivers enforce focus director list oversight activity date spokesman remains met legal access scrutiny speech inherently personal tech-fuelled employees vast understand individuals meeting increasingly impact specific essentially act strategies area working existing powerful growth future operations engagement avoid space talking rule unfavorable running tech cheap data-based lot points organisations offices account calls position kind licensing rules turning lobbying self-interested direct years fair profiling time authority reach government concerns member confirmed elected routine appearance disinformation perception speculative representatives
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