Cross-posted from Harvard Business Online Have you noticed that more and more companies are marketing "simplicity" as a reason to buy their products or services? For example, Philips Electronics advertises "Sense and simplicity" while Bank of America promotes "Clear, easy-to-understand products." Simplicity also is the subtle message that Schwab conveys when it says "Talk to Chuck" and that Fidelity suggests when it says just "Stay on the line." The reality is that simplicity is highly appealing in a world that is getting more and more complex -- where consumers have too many choices, where technology is constantly evolving, and where the political and economic environment is unpredictable.
Ron Ashkenas: Selling Simplicity -- Not Just Marketing It
Ron Ashkenas, Huffington Post: Business
Thu, 10/29/2009 - 11:34am
Topics: talk to chuck harvard business online philips electronics sense america clear simplicity schwab fidelity herman miller cisco systems conagra foods intuit ron ashkenas robert h schaffer associates stamford connecticut simply effective cut through complexity organization get things in similarly cisco products customers services customer companies consumers product listen software choices perspective design executives small reason company technology money result create developers corporate accounts
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