McDonald's announced it's planning to bring mascot Ronald McDonald back to the forefront of its marketing efforts for a new campaign entitled "Fun makes great things happen." In a press release published to its website today, the fast-food giant said that Ronald will have two new outfits and become part of its social media efforts via the hashtag #RonaldMcDonald.

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BING NEWS:
  • McDonald's and other big brands warn that low-income consumers are starting to crack
    "It is clear that broad-based consumer pressures persist around the world," McDonald's CEO Chris Kempczinski said on the fast food chain's earnings call early Tuesday. "Consumers continue [d] to be ...
    04/30/2024 - 5:20 am | View Link
  • McDonald’s plans to step up deals, marketing to combat slower fast food traffic
    McDonald’s plans to step up deals and value messaging to combat slowing sales. The Chicago burger giant said inflation-weary customers are eating out less often in many big markets.
    04/30/2024 - 4:49 am | View Link
  • McDonald's posts rare profit miss as customers turn picky
    McDonald's fell short of Wall Street estimates for first-quarter sales on Tuesday as budget-conscious consumers cut back on restaurant meals and the Middle East conflict weighed on the burger chain's ...
    04/30/2024 - 3:32 am | View Link
  • McDonald’s Earnings Are Coming. Inflation May Not Be a Big Issue.
    Analysts polled by FactSet expect McDonald’s to post $2.72 per share earnings and $6.16 billion in sales for the first three months of 2024, marking a 3.4% and 4.4% growth from the same quarter a year ...
    04/30/2024 - 1:05 am | View Link
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    Ars Technica, Tuesday - 04/30/2024 - 02:58 PM

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    Ars Technica, Tuesday - 04/30/2024 - 02:52 PM

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  • EU probes Meta for killing tool that enables real-time election monitoring
    Ars Technica, Tuesday - 04/30/2024 - 02:24 PM

    Enlarge (credit: Getty Images | Chesnot ) The European Commission today accused Meta of violating rules related to deceptive advertising, political content, and election monitoring. The owner of Facebook and Instagram "may have breached the Digital Services Act (DSA)," the EU government body said in a press release. "The Commission suspects that Meta does not comply with DSA obligations related to addressing the dissemination of deceptive advertisements, disinformation campaigns, and coordinated inauthentic behavior in the EU," the EC said.

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