Digital advertising infrastructure company the Rubicon Project today at the PaidContent 2010 conference has outlined its corporate strategy going forward. Essentially, the company is declaring that you'll soon be able to stick a fork in the ad server, and to underline its vision it has published a fairly interesting manifesto on its website that's well worth a read if you have a vested interest in the Internet advertising marketplace. The company also announced that it has tapped Allen & Company as its financial advisor to support the company’s goals, which it says will include strategic acquisitions, platform expansion and other paths to accelerated international growth.
The Rubicon Project Says Ad Server Is Dead, Details Future Plans
Robin Wauters, TechCrunch
Fri, 02/19/2010 - 6:42am
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