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By BRADY McCOMBS, Associated Press, Seattle Post-Intelligencer: Living
Wed, 09/17/2014 - 6:30am

SALT LAKE CITY (AP) — Utah officials launched a $1.8 million campaign Tuesday to market Salt Lake City as "Ski City USA" in an effort to lure skiers away from top destination spots like Colorado and earn a bigger chunk of the lucrative winter sports market. Salt Lake County Mayor Ben McAdams said during a news conference Tuesday that no other ski destination in the United States offers the quality of terrain and proximity to a major airport and large city with restaurants, bars and night life. McAdams was joined by other local government leaders, tourism officials and ski resort executives during the unveiling of the campaign. Visit Salt Lake President Scott Beck said the new campaign is absolutely aimed at luring skiers away from Colorado, which annually registers about three times more skier visits than Utah, according to figures from the National Ski Area Association.

Topics: ski city usa salt lake city ap utah colorado salt lake county mayor ben mcadams united states visit salt lake president scott beck utah national ski area association salt lake city mcadams campaign lure skiers tuesday market officials destination

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